?url_ver=Z39.88-2004&rft_id=10.1111%2Fj.1740-4762.2012.01027.x&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aufirst=Laura&rft.aulast=Magazzini&rft.au=Magazzini%2C+Laura&rft.volume=9&rft.issue=1&rft.pages=45-58&rft.atitle=Learning+from+failures+or+failing+to+learn%3F+Lessons+from+pharmaceutical+R%26D&rft.title=European+Management+Review&rft.date=March+2012&rft.issn=1740-4754&rft.genre=article