?url_ver=Z39.88-2004&rft_id=10.1007%2Fs11002-013-9233-6&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.aulast=Giudicati&rft.au=Giudicati%2C+Gianna&rft.aufirst=Gianna&rft.issn=0923-0645&rft.pages=1-14&rft.atitle=Experience%2C+socialization+and+customer+retention%3A+Lessons+from+the+dance+floor&rft.date=March+2013&rft.volume=24&rft.title=Marketing+Letters&rft.genre=article