eprintid: 1597
rev_number: 7
eprint_status: archive
userid: 21
dir: disk0/00/00/15/97
datestamp: 2013-05-31 08:40:24
lastmod: 2013-05-31 08:40:24
status_changed: 2013-05-31 08:40:24
type: article
metadata_visibility: show
creators_name: Van den Bergh, Roger
creators_name: Giannaccari, Andrea
creators_id: 
creators_id: a.giannaccari@imtlucca.it
title: Behavioral economics: un attore non (ancora) protagonista sulla scena antitrust (italian translation)
ispublished: pub
subjects: H1
subjects: K1
divisions: EIC
full_text_status: none
keywords: Business objectives of the firm, Antitrust law, Monopolization, Horizontal practices, Vertical restraints.
note: J.E.L. D03, D23, K21
abstract: Antitrust law is firmly grounded in rational choice theory. The behavioral antitrust literature introduces irrationality into the analysis of the reasons and effects of firms’ behavior. Behavioral scholars claim that several antitrust issues may be better understood by taking account of heuristics and cognitive biases in the firms’ decision making process. Generally, by arguing that welfare losses may be caused by irrational behavior of firms the behavioral antitrust literature tends towards more interventionism. This paper questions the view that irrationality of firms would be a better assumption for explaining and predicting market behavior. Moreover, the usefulness of a behavioral approach is restricted by the ambiguous results of the theoretical analysis. Rather than adopting an anti-Chicago profile, behavioral scholars should explore potential synergies with the mainstream Post-Chicago literature. Information economics, the theory of the firm and game theory have created scope for bounded rationality and information problems in the analysis of firms and markets.  Behavioral antitrust may enrich but not replace mainstream antitrust economics. In the current state of things, behavioral antitrust does certainly not require a change of the competition rules or antitrust methodology. Behavioral antitrust is a side act and not (yet) ready for the main stage.
date: 2013-04
date_type: published
publication: Mercato Concorrenza Regole
volume: XV
number: 1
publisher: Il Mulino
pagerange: 5-40
refereed: TRUE
issn: 1590-5128 
citation:   Van den Bergh, Roger and Giannaccari, Andrea  Behavioral economics: un attore non (ancora) protagonista sulla scena antitrust (italian translation).  Mercato Concorrenza Regole, XV (1).  pp. 5-40.  ISSN 1590-5128       (2013)