relation: http://eprints.imtlucca.it/2093/ title: Image and reputation coping differently with massive informational cheating creator: Quattrociocchi, Walter creator: Paolucci, Mario creator: Conte, Rosaria subject: QA75 Electronic computers. Computer science description: Multi-agent based simulation is an arising scientific trend which is naturally provided of instruments able to cope with complex systems, in particular the socio-cognitive complex systems. In this paper, a simulation-based exploration of the effect of false information on social evaluation formation is presented. We perform simulative experiments on the RepAge platform, a computational system allowing agents to communicate and acquire both direct (image) and indirect and unchecked (reputation) information. Informational cheating, when the number of liars becomes substantial, is shown to seriously affect quality achievement obtained through reputation. In the paper, after a brief introduction of the theoretical background, the hypotheses and the market scenario are presented and the simulation results are discussed with respect to the agents’ decision making process, focusing on uncertainty, false information spreading and quality of contracts. publisher: Springer date: 2009 type: Book Section type: PeerReviewed identifier: Quattrociocchi, Walter and Paolucci, Mario and Conte, Rosaria Image and reputation coping differently with massive informational cheating. In: Visioning and engineering the knowledge society. A web science perspective. Lectures Notes in Computer Science (5736). Springer , pp. 574-583. ISBN 978-3-642-04754-1 (2009) relation: http://dx.doi.org/10.1007/978-3-642-04754-1_58 relation: 10.1007/978-3-642-04754-1_58