TY - CHAP EP - 583 ID - eprints2093 T3 - Lectures Notes in Computer Science N2 - Multi-agent based simulation is an arising scientific trend which is naturally provided of instruments able to cope with complex systems, in particular the socio-cognitive complex systems. In this paper, a simulation-based exploration of the effect of false information on social evaluation formation is presented. We perform simulative experiments on the RepAge platform, a computational system allowing agents to communicate and acquire both direct (image) and indirect and unchecked (reputation) information. Informational cheating, when the number of liars becomes substantial, is shown to seriously affect quality achievement obtained through reputation. In the paper, after a brief introduction of the theoretical background, the hypotheses and the market scenario are presented and the simulation results are discussed with respect to the agents? decision making process, focusing on uncertainty, false information spreading and quality of contracts. TI - Image and reputation coping differently with massive informational cheating SP - 574 N1 - Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Proceedings AV - none SN - 978-3-642-04754-1 T2 - Visioning and engineering the knowledge society. A web science perspective Y1 - 2009/// A1 - Quattrociocchi, Walter A1 - Paolucci, Mario A1 - Conte, Rosaria UR - http://dx.doi.org/10.1007/978-3-642-04754-1_58 PB - Springer ER -