eprintid: 2371 rev_number: 8 eprint_status: archive userid: 6 dir: disk0/00/00/23/71 datestamp: 2014-11-17 11:46:15 lastmod: 2014-11-17 11:46:15 status_changed: 2014-11-17 11:46:15 type: monograph metadata_visibility: show creators_name: Anagnostopoulos, Aris creators_name: Bessi, Alessandro creators_name: Caldarelli, Guido creators_name: Del Vicario, Michela creators_name: Petroni, Fabio creators_name: Scala, Antonio creators_name: Zollo, Fabiana creators_name: Quattrociocchi, Walter creators_id: creators_id: creators_id: guido.caldarelli@imtlucca.it creators_id: michela.delvicario@imtlucca.it creators_id: creators_id: creators_id: fabiana.zollo@imtlucca.it creators_id: walter.quattrociocchi@imtlucca.it title: Viral misinformation: the role of homophily and polarization ispublished: unpub subjects: H1 subjects: Z665 divisions: EIC full_text_status: none monograph_type: working_paper keywords: Misinformation, Virality, Attention Patterns abstract: The spreading of unsubstantiated rumors on online social networks (OSN) either unintentionally or intentionally (e.g., for political reasons or even trolling) can have serious consequences such as in the recent case of rumors about Ebola causing disruption to health-care workers. Here we show that indicators aimed at quantifying information consumption patterns might provide important insights about the virality of false claims. In particular, we address the driving forces behind the popularity of contents by analyzing a sample of 1.2M Facebook Italian users consuming different (and opposite) types of information (science and conspiracy news). We show that users' engagement across different contents correlates with the number of friends having similar consumption patterns (homophily), indicating the area in the social network where certain types of contents are more likely to spread. Then, we test diffusion patterns on an external sample of 4,709 intentional satirical false claims showing that neither the presence of hubs (structural properties) nor the most active users (influencers) are prevalent in viral phenomena. Instead, we found out that in an environment where misinformation is pervasive, users' aggregation around shared beliefs may make the usual exposure to conspiracy stories (polarization) a determinant for the virality of false information. date: 2014-11 date_type: published number: publisher: ArXiv pages: 12 institution: IMT Institute for Advanced Studies Lucca official_url: http://arxiv.org/abs/1411.2893 citation: Anagnostopoulos, Aris and Bessi, Alessandro and Caldarelli, Guido and Del Vicario, Michela and Petroni, Fabio and Scala, Antonio and Zollo, Fabiana and Quattrociocchi, Walter Viral misinformation: the role of homophily and polarization. Working Paper # /2014 ArXiv (Unpublished)