relation: http://eprints.imtlucca.it/2550/ title: Everyday the same picture: popularity and content diversity creator: Bessi, Alessandro creator: Zollo, Fabiana creator: Del Vicario, Michela creator: Scala, Antonio creator: Petroni, Fabio creator: Gonçalves, Bruno creator: Quattrociocchi, Walter subject: HA Statistics subject: HM Sociology subject: QA75 Electronic computers. Computer science description: Facebook is flooded by diverse and heterogeneous content, from kittens up to music and news, passing through satirical and funny stories. Each piece of that corpus reflects the heterogeneity of the underlying social background. In the Italian Facebook we have found an interesting case: a page having more than 40K followers that every day posts the same picture of Toto Cutugno, a popular Italian singer. In this work, we use such a page as a benchmark to study and model the effects of content heterogeneity on popularity. In particular, we use that page for a comparative analysis of information consumption patterns with respect to pages posting science and conspiracy news. In total, we analyze about 2M likes and 190K comments, made by approximately 340K and 65K users, respectively. We conclude the paper by introducing a model mimicking users selection preferences accounting for the heterogeneity of contents. publisher: ArXiv date: 2015-01 type: Working Paper type: NonPeerReviewed format: application/pdf language: en rights: cc_by_nc identifier: http://eprints.imtlucca.it/2550/1/arxiv.pdf identifier: Bessi, Alessandro and Zollo, Fabiana and Del Vicario, Michela and Scala, Antonio and Petroni, Fabio and Gonçalves, Bruno and Quattrociocchi, Walter Everyday the same picture: popularity and content diversity. Working Paper #7/2015 ArXiv (Submitted) relation: http://arxiv.org/abs/1501.07201