TY - RPRT ID - eprints2550 AV - public TI - Everyday the same picture: popularity and content diversity KW - Social and Information Networks (cs.SI); Human-Computer Interaction (cs.HC); Data Analysis KW - Statistics and Probability (physics.data-an); Physics and Society (physics.soc-ph) Y1 - 2015/01// UR - http://arxiv.org/abs/1501.07201 A1 - Bessi, Alessandro A1 - Zollo, Fabiana A1 - Del Vicario, Michela A1 - Scala, Antonio A1 - Petroni, Fabio A1 - Gonçalves, Bruno A1 - Quattrociocchi, Walter PB - ArXiv M1 - working_paper N2 - Facebook is flooded by diverse and heterogeneous content, from kittens up to music and news, passing through satirical and funny stories. Each piece of that corpus reflects the heterogeneity of the underlying social background. In the Italian Facebook we have found an interesting case: a page having more than 40K followers that every day posts the same picture of Toto Cutugno, a popular Italian singer. In this work, we use such a page as a benchmark to study and model the effects of content heterogeneity on popularity. In particular, we use that page for a comparative analysis of information consumption patterns with respect to pages posting science and conspiracy news. In total, we analyze about 2M likes and 190K comments, made by approximately 340K and 65K users, respectively. We conclude the paper by introducing a model mimicking users selection preferences accounting for the heterogeneity of contents. ER -