<> "The repository administrator has not yet configured an RDF license."^^ . <> . . . "Covert brand recognition engages\r\nemotion-specific brain networks"^^ . "Consumer goods’ brands have become a major driver of consumers’ choice: they have got symbolic, relational\r\nand even social properties that add substantial cultural and affective value to goods and services. Therefore,\r\nmeasuring the role of brands in consumers’ cognitive and affective processes would be very helpful to better\r\nunderstand economic decision making. This work aimed at finding the neural correlates of automatic, spontaneous\r\nemotional response to brands, showing how deeply integrated are consumption symbols within the cognitive\r\nand affective processes of individuals. Functional magnetic resonance imaging (fMRI) was measured during a\r\nvisual oddball paradigm consisting in the presentation of scrambled pictures as frequent stimuli, colored squares\r\nas targets, and brands and emotional pictures (selected from the International Affective Picture System [IAPS]) as\r\nemotionally-salient distractors. Affective rating of brands was assessed individually after scanning by a validated\r\nquestionnaire. Results showed that, similarly to IAPS pictures, brands activated a well-defined emotional network,\r\nincluding amygdala and dorsolateral prefrontal cortex, highly specific of affective valence. In conclusion, this work\r\nidentified the neural correlates of brands within cognitive and affective processes of consumers."^^ . "2012" . "150" . "4" . . "Pisa University Press"^^ . . . "Archives Italiennes de Biologie. A journal of Neuroscience"^^ . . . "00039829" . . . . . . . . . . . . . . . . . . . "Emiliano"^^ . "Ricciardi"^^ . "Emiliano Ricciardi"^^ . . "S."^^ . "Romani"^^ . "S. Romani"^^ . . "Pietro"^^ . "Pietrini"^^ . "Pietro Pietrini"^^ . . "Silvia"^^ . "Casarotto"^^ . "Silvia Casarotto"^^ . . "Daniele"^^ . "Dalli"^^ . "Daniele Dalli"^^ . . . . . "HTML Summary of #2917 \n\nCovert brand recognition engages \nemotion-specific brain networks\n\n" . "text/html" . . . "RC0321 Neuroscience. Biological psychiatry. Neuropsychiatry"@en . .