%0 Conference Paper %A Bessi, Alessandro %A Petroni, Fabio %A Del Vicario, Michela %A Zollo, Fabiana %A Anagnostopoulos, Aris %A Scala, Antonio %A Caldarelli, Guido %A Quattrociocchi, Walter %B Proceedings of the 24th International Conference on World Wide Web %C Florence %D 2015 %F eprints:3021 %I ACM %K Big data, Misinformation, Rumor spreading, Social networks, Virality %P 355-356 %T Viral Misinformation: The Role of Homophily and Polarization %U http://eprints.imtlucca.it/3021/