?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.au=Dalli%2C+Daniele&rft.aufirst=Daniele&rft.aulast=Dalli&rft.title=Le+basi+neurologiche+del+rapporto+tra+il+consumatore+e+la+marca.+Il+contributo+del+neuro-imaging+alle+ricerche+di+marketing&rft.btitle=Proceedings+of+7th+International+Conference+Marketing+Trends&rft.date=2008&rft.isbn=9788890245923&rft.genre=proceeding