relation: http://eprints.imtlucca.it/3565/
title: Domain-specific queries and Web search personalization:  some investigations
creator: Hoang, Van Tien
creator: Spognardi, Angelo
creator: Tiezzi, Francesco
creator: Petrocchi, Marinella
creator: De Nicola, Rocco
subject: QA76 Computer software
description: Major search engines deploy personalized Web results to enhance users’ experience, by showing  them data supposed to be relevant to their interests. Even if this process may bring benefits to  users while browsing, it also raises concerns on the selection of the search results. In particular,  users may be unknowingly trapped by search engines in protective information bubbles, called “filter  bubbles”, which can have the undesired effect of separating users from information that does not  fit their preferences. This paper moves from early results on quantification of personalization over  Google search query results. Inspired by previous works, we have carried out some experiments  consisting of search queries performed by a battery of Google accounts with differently prepared  profiles. Matching query results, we quantify the level of personalization, according to topics of the  queries and the profile of the accounts. This work reports initial results and it is a first step a for more  extensive investigation to measure Web search personalization.
publisher: arXiv
date: 2015
type: Working Paper
type: NonPeerReviewed
format: application/pdf
language: en
rights: cc_by_nc
identifier: http://eprints.imtlucca.it/3565/1/1508.03902v1.pdf
identifier:   Hoang, Van Tien and Spognardi, Angelo and Tiezzi, Francesco and Petrocchi, Marinella and De Nicola, Rocco  Domain-specific queries and Web search personalization: some investigations.  Working Paper   arXiv       (Submitted)   
relation: https://arxiv.org/abs/1508.03902
relation: arXiv:1508.03902