TY  - RPRT
VL  - arXiv:1508.03902
EP  - 8
N1  - SCOPUS ID: 2-s2.0-84954499520
ID  - eprints3565
N2  - Major search engines deploy personalized Web results to enhance users? experience, by showing
them data supposed to be relevant to their interests. Even if this process may bring benefits to
users while browsing, it also raises concerns on the selection of the search results. In particular,
users may be unknowingly trapped by search engines in protective information bubbles, called ?filter
bubbles?, which can have the undesired effect of separating users from information that does not
fit their preferences. This paper moves from early results on quantification of personalization over
Google search query results. Inspired by previous works, we have carried out some experiments
consisting of search queries performed by a battery of Google accounts with differently prepared
profiles. Matching query results, we quantify the level of personalization, according to topics of the
queries and the profile of the accounts. This work reports initial results and it is a first step a for more
extensive investigation to measure Web search personalization.
M1  - working_paper
A1  - Hoang, Van Tien
A1  - Spognardi, Angelo
A1  - Tiezzi, Francesco
A1  - Petrocchi, Marinella
A1  - De Nicola, Rocco
PB  - arXiv
UR  - https://arxiv.org/abs/1508.03902
AV  - public
TI  - Domain-specific queries and Web search personalization:
some investigations
Y1  - 2015///
ER  -