TY - JOUR A1 - Quattrociocchi, Walter Y1 - 2017/// SP - 60 SN - 0036-8733 PB - NPG EP - 63 VL - 316 N2 - Despite optimistic talk about ?collective intelligence,? the Web has helped create an echo chamber where misinformation thrives. Indeed, the viral spread of hoaxes, conspiracy theories, and other false or baseless information online is one of the most disturbing social trends of the early 21st century. Social scientists are studying this echo chamber by applying computational methods to the traces people leave on Facebook, Twitter and other such outlets. Through this work, they have established that users happily embrace false information as long as it reinforces their preexisting beliefs. Faced with complex global issues, people of all educational levels choose to believe compact?but false?explanations that clearly identify an object of blame. Unfortunately, attempts to debunk false beliefs seem only to reinforce them. Stopping the spread of misinformation is thus a problem with no apparent simple solutions. JF - Scientific American UR - http://www.nature.com/scientificamerican/journal/v316/n4/full/scientificamerican0417-60.html IS - 4 ID - eprints3685 TI - Inside the Echo Chamber AV - none ER -