?url_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Adc&rft.relation=http%3A%2F%2Feprints.imtlucca.it%2F4084%2F&rft.title=Value+creation+mechanisms+of+cloud+computing%3A+a+conceptual+framework&rft.creator=Mazzoni%2C+Leonardo&rft.creator=Costa%2C+Gabriele&rft.subject=QA75+Electronic+computers.+Computer+science&rft.description=The+management+literature+has+analysed+Cloud+Computing%2C+mainly+focusing+on+the+impact+of+its+technical+properties+(e.g.+accessibility%2C+elasticity%2C+scaling)+on+firms'+dynamics%2C+without+explicitly+addressing+the+dynamic+generation+of+value+streams.+With+this+paper+we+fill+this+gap%2C+linking+the+unexplored+potential+sources+of+Cloud+Computing+with+the+literature+on+business+model+value+creation.+We+define+a+conceptual+model+able+to+integrate+existent+technical+knowledge+on+Cloud+Computing+with+the+understudied+part+on+the+value+creation+mechanisms%2C+dynamically+representing+their+interaction.+Our+approach+is+based+on+a+mixed+methodology+built+on+three+pillars%3A%0D%0A1)+systematic+literature+review+of+the+properties+of+Cloud+Computing+with+an+impact+on+firms%E2%80%99+management+in+order+to+identify+possible+gaps%2C+using+value+generation+within+business+models+as+the+unit+of+analysis%3B%0D%0A2)+multiple+case+studies+to+inductively+derive+the+emerging+properties+using+Gioia+methodology%2C+analysing+20+startups+in+the+AWS+business+case+repository%3B%0D%0A3)+dynamic+representation+between+technical+properties+extracted+by+literature+review+and+emergent+properties%2C+focusing+on+the+value+streams+generation.%0D%0AResults+confirm+how+the+leveraging+potentiality+of+Cloud+Computing+goes+well+beyond+technical+advantages%2C+deeply+inserting+in+the+business+model+system+and+enabling+different+sources+of+value+creation.&rft.publisher=IMT+School+for+Advanced+Studies+Lucca&rft.date=2022-12&rft.type=Working+Paper&rft.type=NonPeerReviewed&rft.format=application%2Fpdf&rft.language=en&rft.rights=cc_by_nc_nd&rft.identifier=http%3A%2F%2Feprints.imtlucca.it%2F4084%2F1%2FTechnical_report_2022_12.pdf&rft.identifier=++Mazzoni%2C+Leonardo+and+Costa%2C+Gabriele++Value+creation+mechanisms+of+cloud+computing%3A+a+conceptual+framework.++CSA+Technical+Report++%2312%2F2022++++IMT+School+for+Advanced+Studies+Lucca+++++++++