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Image and reputation coping differently with massive informational cheating

Quattrociocchi, Walter and Paolucci, Mario and Conte, Rosaria Image and reputation coping differently with massive informational cheating. In: Visioning and engineering the knowledge society. A web science perspective. Lectures Notes in Computer Science (5736). Springer , pp. 574-583. ISBN 978-3-642-04754-1 (2009)

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Multi-agent based simulation is an arising scientific trend which is naturally provided of instruments able to cope with complex systems, in particular the socio-cognitive complex systems. In this paper, a simulation-based exploration of the effect of false information on social evaluation formation is presented. We perform simulative experiments on the RepAge platform, a computational system allowing agents to communicate and acquire both direct (image) and indirect and unchecked (reputation) information. Informational cheating, when the number of liars becomes substantial, is shown to seriously affect quality achievement obtained through reputation. In the paper, after a brief introduction of the theoretical background, the hypotheses and the market scenario are presented and the simulation results are discussed with respect to the agents’ decision making process, focusing on uncertainty, false information spreading and quality of contracts.

Item Type: Book Section
Identification Number: 10.1007/978-3-642-04754-1_58
Additional Information: Second World Summit on the Knowledge Society, WSKS 2009, Chania, Crete, Greece, September 16-18, 2009. Proceedings
Subjects: Q Science > QA Mathematics > QA75 Electronic computers. Computer science
Research Area: Computer Science and Applications
Depositing User: Ms T. Iannizzi
Date Deposited: 17 Jan 2014 12:02
Last Modified: 17 Jan 2014 12:02
URI: http://eprints.imtlucca.it/id/eprint/2093

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