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Domain-specific queries and Web search personalization: some investigations

Hoang, Van Tien and Spognardi, Angelo and Tiezzi, Francesco and Petrocchi, Marinella and De Nicola, Rocco Domain-specific queries and Web search personalization: some investigations. Working Paper arXiv (Submitted)

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Major search engines deploy personalized Web results to enhance users’ experience, by showing them data supposed to be relevant to their interests. Even if this process may bring benefits to users while browsing, it also raises concerns on the selection of the search results. In particular, users may be unknowingly trapped by search engines in protective information bubbles, called “filter bubbles”, which can have the undesired effect of separating users from information that does not fit their preferences. This paper moves from early results on quantification of personalization over Google search query results. Inspired by previous works, we have carried out some experiments consisting of search queries performed by a battery of Google accounts with differently prepared profiles. Matching query results, we quantify the level of personalization, according to topics of the queries and the profile of the accounts. This work reports initial results and it is a first step a for more extensive investigation to measure Web search personalization.

Item Type: Working Paper (Working Paper)
Identification Number: arXiv:1508.03902
Additional Information: SCOPUS ID: 2-s2.0-84954499520
Subjects: Q Science > QA Mathematics > QA76 Computer software
Research Area: Computer Science and Applications
Depositing User: Caterina Tangheroni
Date Deposited: 06 Oct 2016 09:49
Last Modified: 06 Oct 2016 09:49
URI: http://eprints.imtlucca.it/id/eprint/3565

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